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Starbucks, Green Mountain in partnership talks

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Starbucks wants dominant position in single-cup market – Green Mountain’s Keurig brewer now dominates segment – Green Mountain shares jump on news of negotiations (Recasts to add Starbucks talks; adds LOS ANGELES to dateline, bylines)

Starbucks Corp (SBUX.O) and Green Mountain Coffee Roasters (GMCR.O)have been in “ongoing partnership negotiations”, a source close to the talks told Reuters on Monday, sending Green Mountain stock surging.

Starbucks, the world’s biggest coffee chain, wants to be a big player in the new and fast-growing single-serve coffee segment that Green Mountain currently dominates with its Keurig one-cup brewers.

Starbucks on Sunday said it planned to announce a new product for the single-cup coffee market in the near future, reviving speculation of a tie-up between the two companies.

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Written by cyberiadmin

February 14th, 2011 at 4:41 pm