Archive for the ‘TV/Movie’ tag

Diedrich Coffee Roasting Equipment

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The Diedrich family has been a part of the coffee, tea and cocoa trade for three generations. The family began growing in the Antigua region of Guatemala in 1912 and today is recognized for their expertise in every facet of the coffee industry.


Carl Diedrich, Sr., was involved in growing coffee from an early age and in the early 1960s, developed the first Diedrich roaster. The growing and nurturing skills he learned from his parents were in turn passed along to his sons, Martin, Stephan and Carl, Jr., who were also raised on the plantation.

The family moved from Guatemala to Orange County, California in 1972 and opened the first Diedrich Coffee house in Newport Beach. Martin took over the retail and wholesale business in 1982, which has grown to more than 60 coffee houses throughout the country. Stephan who acquired his father’s mechanical abilities, and Carl, Jr. founded Diedrich Manufacturing Company in 1980 to build the Diedrich coffee roasting equipment.

The roasting methods developed over generations by the Diedrich family maximize the inherent flavor of all coffees. Applying the correct combination of heat, airflow and timing, Diedrich roasters create the optimum environment for every varietal of coffee bean. This technology enables complete control over the roasting environment, accommodating the differences in growing altitudes, cultivation techniques and processing methods as well as bean size, density and moisture content.

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Written by cyberiadmin

February 15th, 2011 at 12:26 pm

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Nesco Home Coffee Roasting Machine

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Nesco Home Coffee Roasting Machine Movie Demonstration

sweetmarias.com has the latest model of the Nesco Home Coffee Roaster, an innovative design that features an auger-driven agitator in the roast chamber, and quiet operation (about the same as a FreshRoast, and much quieter than Hearthware machines).

This machine has had a name change not too long ago, from Zach and Dani’s (a proprietary name given the machine by the company that sold it), to Nesco, the actual manufacturer.

This is a home roaster, period. I like this model, and recommend it highly with a few conditions. To be exact, I feel there are a couple drawbacks to the machine: dark roasts take a long time and the roaster might have trouble attaining a full French roast in some situations (namely, on circuits with voltage below 110v – see our extended review for more details).

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Written by cyberiadmin

February 15th, 2011 at 11:10 am

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Good Eats Episode : Espress Yourself

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Alton Brown covers Espresso in Good Eats Episode : Espress Yourself

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Written by cyberiadmin

February 12th, 2011 at 10:24 am

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Canada’s Common Grounds TV

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With the domination of the “Green Giant” in the coffee universe, it has become a necessity for the independents to find new and creative ways to compete with the large corporations for the consumer dollar, or in this case four dollars. This has led to Canada being home to some of the most unique cafes this side of Italy.

Common Grounds TV will take you across this great country in search of the best espresso, cappuccino, desserts, architecture and more as hosts Nik Green and Edan Marshall traverse the country in an Audi A4.

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Written by cyberiadmin

February 12th, 2011 at 9:37 am

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Black Gold the Movie

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The Story

Multinational coffee companies now rule our shopping malls and supermarkets and dominate the industry worth over $80 billion, making coffee the most valuable trading commodity in the world after oil.

But while we continue to pay for our lattes and cappuccinos, the price paid to coffee farmers remains so low that many have been forced to abandon their coffee fields.

Nowhere is this paradox more evident than in Ethiopia, the birthplace of coffee. Tadesse Meskela is one man on a mission to save his 74,000 struggling coffee farmers from bankruptcy. As his farmers strive to harvest some of the highest quality coffee beans on the international market, Tadesse travels the world in an attempt to find buyers willing to pay a fair price.

Against the backdrop of Tadesse’s journey to London and Seattle, the enormous power of the multinational players that dominate the world’s coffee trade becomes apparent. New York commodity traders, the international coffee exchanges, and the double dealings of trade ministers at the World Trade Organisation reveal the many challenges Tadesse faces in his quest for a long term solution for his farmers.
About Tadesse

TADESSE MESKELA
www.oromiacoffeeunion.org

“Our hope is one day the consumer will understand what they are drinking. Consumers can bring a change if awareness is given to consumers. It is not only on coffee, all products are getting a very low price – and the producers are highly affected.”

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Written by cyberiadmin

February 3rd, 2011 at 4:55 pm

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